The first 10 pounds.
Without counting a single calorie.
Avela is the daily coach that handles your kitchen, the 6pm panic, and the bad days — built for women whose bodies stopped responding to the old playbook.
7 days full access · refundable · cancel in one tap
You don’t need more willpower.
You need a system that doesn’t quit on you the week your life gets messy.
"I tried MyFitnessPal."
Manual logging became a second job. Quit by month two.
"I tried Noom."
Got a psychology course when she needed a dinner answer.
"I tried Weight Watchers."
A points system that doesn’t know her fridge.
"Sunday meal prep."
Fell apart when life happened in week three.
"Cut sugar / carbs / gluten."
Worked ten days. Then the binge. Then restart-Monday.
The pattern isn’t you. Every plan was static. Your body isn’t.
Four features.
Four hard things, handled.
Every feature feeds every other one. That’s why duct-taping four apps never worked.
Photo. Three seconds. Done.
The photo does the math. No weighing, no searching, no typing. What took twenty minutes a day takes three seconds a meal.
Open your fridge. Dinner appears.
Avela reads what’s inside and turns it into a dinner that hits your numbers. The 6pm stare at the fridge is over.
Point at the menu. Know what to order.
Menu triage in five seconds. Three picks, one swap, zero spiraling. Eating out stops wrecking the week.
A coach who knows your kitchen.
Not a chatbot. Knows your fridge, your cycle, and when 3pm gets hard. Answers in 90 words, not a psychology lecture.
Snap. Understand. Adjust.
The loop is small enough for a chaotic Tuesday and specific enough to change the week.
Every hard part, already thought through.
The objections you’d raise — we already built for them.
“I hate logging food.”
Photo. Three seconds. Done.
“At 6pm, I stare at the fridge.”
Fridge scan → dinner appears.
“Restaurants wreck my week.”
Menu scan → 3 picks + 1 swap.
“Plans stop working after a month.”
Sunday recalibration.
“I’m about to binge.”
One-tap Cravings Rescue.
“I fall off and can’t restart.”
No streaks. Tomorrow resets.
“I need someone in my corner at 3pm.”
A coach that answers in 90 words.
No one bundles what Avela bundles.
The same feature set from other apps would cost four subscriptions that don’t talk to each other.
If you duct-tape it together
One login, one app
You’re paying less for more.
Women who stopped starting over.
“Down 12 lbs in 4 months — without weighing food.” Down 12 lbs in 4 months — without weighing food.
“The fridge scan ended takeout nights. I didn’t realize how much I was spending on being tired.” The fridge scan ended takeout nights. I didn’t realize how much I was spending on being tired.
“I stopped restart-Monday. That’s the whole game.” I stopped restart-Monday. That’s the whole game.
If it doesn’t work, you don’t pay.
Three separate promises. The risk is ours, at every stage.
The $1 trial
7 days, every feature. Not a limited demo. Cancel by day 7 in one tap and we refund the dollar.
14-day feel-different
If nothing feels different by day 14 — a dinner that wrote itself, a craving you survived — full refund. Keep the bonuses.
90-day progress promise
Haven’t lost 5 lbs or hit 60% consistency by day 90? We extend your plan free, month after month, until you do.
Less than one coffee a week.
Replaces $16,000+/yr of nutritionists, meal services, and the quiet takeout bill you already pay.
Trial
Week-to-week flexibility
4-week reset
$19.96 / 4 wks · 28% off
12-week stabilization
$49.80 / 12 wks · 40% off
Price-locked for life · cancel in one tap
You’re probably wondering…
Wait, I really don't have to count anything?
Not a single calorie. You take a photo, Avela reads your meal, and gives you one plain-English suggestion. The women who stick with this are the ones who hated every calorie app they've ever tried.
What happens when I inevitably fall off track?
That's the whole point. Avela's Cravings Rescue catches you mid-spiral and gives you a calm, specific next step. No streaks to break. No Monday restart. The bad day doesn't wreck the week.
How is this different from every app I’ve tried?
Those apps were static. Your body isn’t. Avela recalibrates every Sunday based on what your week actually looked like — cycle, sleep, cravings, logs. If you’re 35+, we also layer in estrogen and muscle-loss adjustments. Month five is where most apps break. Month five is where Avela clicks.
Who is Avela for?
Women who feel like their body stopped cooperating. Real jobs, real families, no patience left for another rigid diet. If that sounds like you, it was built for you.
What if it doesn’t work?
Triple-stacked guarantee. $1 trial refunded if you cancel by day 7. Full refund by day 14 if nothing feels different. And past 90 days, if you haven’t lost 5 lbs or hit 60% consistency, we extend your plan free until you do.
Can I cancel anytime?
One tap from your account. No retention call. No 14-question exit survey. Access stays until the end of your billing period.
You’ve spent the last decade trying to out-discipline a body that changed on you.
$1 says Avela was the missing piece. If it’s not different by day 14, you get every dollar back.
7 days full access · refundable · cancel in one tap